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Transparency

AI-assisted creation

At Leslie Sulman, artificial intelligence is a creative tool we fully embrace. Here, in complete transparency, is what that means.

Virtual models

The people who appear in our campaign visuals (home page, collection headers, product pages) are virtual models generated by artificial intelligence. They do not exist in reality. This choice lets us freely imagine the world of each piece, without the constraints of photo production.

AI-assisted visuals and texts

All of the site’s visuals, as well as some of the texts, are created or reworked with the assistance of generative artificial intelligence tools. The creations, prints and pieces themselves remain imagined and designed by Leslie Sulman.

Under human direction

Artistic direction, selection and final approval of every visual and every text remain entirely human, carried out by Leslie Sulman. AI is a brush, not the artist.

Compliance

This page constitutes our transparency notice within the meaning of the European Regulation on artificial intelligence (Regulation (EU) 2024/1689, the “AI Act”), in particular its Article 50 on AI-generated or manipulated content. To learn more about our creative approach, discover the AI Creative Director page.